B2B Outbound Marketing Specialist

This role owns the outbound lead generation engine end to end: building and running cold email campaigns, sourcing and qualifying prospects, and operating the marketing automation system that nurtures leads from first contact to sales-ready. The role combines hands-on outbound execution with the RevOps work needed to track, score, and prepare leads for handoff.

Outbound Execution

• Build and run multi-step cold email sequences on a dedicated platform (Instantly, Lemlist, Smartlead, or equivalent)

• List building and prospect data cleaning via Apollo.io and LinkedIn Sales Navigator based on the defined ICP

• Manage deliverability: domain warm-up, domain health monitoring, inbox separation, bounce and spam rate control

• Write and A/B test email copy by target market (US, UK, AU, SG, EU)

RevOps and lifecycle

• Operate CRM workflows (HubSpot or equivalent): classify leads by lifecycle stage, score and filter MQL/SQL

• Track engagement signals (open, click, reply) and nurture leads that are not yet ready until they reach the handoff threshold

• Hand qualified leads to the Sales team following an agreed process, with full context attached

• Report on metrics: positive reply rate, MQL/SQL, CPL, conversion rate, and quality of handed-off leads

Sales & Marketing Collaboration

• Work directly with the Sales team to align on ICP definitions, target accounts, and outreach timing

• Collaborate closely with the Social Media Manager to align outbound themes, CTAs, and campaign timing

• Share outbound performance data to inform content and positioning decisions

• Report campaign outcomes to the Marketing Manager with clear metrics and recommendations

• Minimum 2 years of experience in B2B outbound or demand generation

• Hands-on with a cold email platform, Apollo and LinkedIn Sales Navigator

• Able to understand and manage deliverability (domain warm-up, segmentation)

• Able to operate CRM workflows and lifecycle stages (HubSpot preferred)

• Strong written English in a B2B context

• Outbound experience targeting the US, UK, AU, SG, or EU markets is preferred

• Background in IT outsourcing, SaaS, or tech services is preferred

• Salary: 16M - 22M/month (gross, negotiable)

• Full statutory social insurance per Vietnam Labor Law (BHXH, BHYT, BHTN)

• Performance bonus

• Annual salary review

• 13th-month salary (Tet bonus)

• 12 days paid annual leave (in addition to public holidays)

• Annual company trip (fully company-sponsored)

• Pantry and office snacks

• Company-covered sports and wellness activities